diff --git a/README.md b/README.md
index b428516..a23b08b 100644
--- a/README.md
+++ b/README.md
@@ -1,34 +1,129 @@
 # Symconf
 `symconf` is a CLI tool for managing local application configuration. It implements a
 general model that supports dynamically switching/reloading themes for any application,
-and makes it easy to templatize your config files.
+and provides a basic means of templatizing your config files.
 
-## Quick example
-The single command `symconf config -m dark -s gruvbox` indicates a dark mode preference and
-that the `gruvbox` palette should be used. In this example, invoking this command kicks
-off several app-specific process to update the system state:
+## Simple example
+Below is a simple example demonstrating two system-wide theme switches:
+
+![Simple example](docs/_static/example.gif)
+
+This GIF shows two `symconf` calls, the first of which applies a `gruvbox` dark theme and
+the second a dark [`monobiome`][1] variant. Each call (of the form `symconf config -m dark -s
+<style>`) indicates a dark mode preference and a particular color palette that should be
+used when populating config file templates. Specifically, in this example, invoking
+`symconf` results in the following app-specific config updates:
 
 - **GTK**: reacts to the mode setting and sets `prefer-dark` system-wide, changing general
-  GTK-responsive applications like Firefox (and subsequently websites that are responsive to
-  `prefers-color-scheme`)
-- **kitty**: theme template is re-generated using the dark `gruvbox` palette, and `kitty`
-  processes are sent a message to live reload the new config
-- **neovim**: a `vim` theme file is generated from the `gruvbox` palette, and running
+  GTK-responsive applications like Nautilus and Firefox (and subsequently websites that
+  are responsive to `prefers-color-scheme`)
+- **kitty**: theme template is re-generated using the specified palette, and `kitty`
+  processes are sent a message to live-reload the new config file
+- **neovim**: a `vim` theme file is generated from the chosen palette, and running
   instances of `neovim` are sent a message to re-source this theme
 - **waybar**: bar styles are updated to match the mode setting
-- **sway**: the background color and window borders are dynamically set to base `gruvbox`
+- **sway**: the background color and window borders are dynamically set to base palette
   colors, and `swaymsg reload` is called
-- **fzf**: a palette-dependent theme is re-generated for `gruvbox` colors and re-exported
-- **rofi**: launcher text and highlight colors are set according to mode
+- **fzf**: a palette-dependent theme is re-generated and re-exported
+- **rofi**: launcher text and highlight colors are set according to the mode and palette,
+  applying on next invocation
+
+This example highlights the generality of `symconf`, and so long as an app's config can be
+reloaded dynamically, you can use a single `symconf` call to apply themes for an arbitrary
+number of apps at once.
 
 # Behavior
-It uses a simple operational model that symlinks centralized config files to their
-expected locations across one's system. This central config directory can then be version
+`symconf` uses a simple operational model that symlinks centralized config files to their
+expected locations across the system. This central config directory can then be version
 controlled, and app config files can be updated in one place.
 
-`symconf` also facilitates dynamically setting system and application themes. You can
-create themed variants of your config files, and `symconf` will "swap out" the matching
-theme config files for registered apps and running config reloading scripts. 
+App config files can either be concrete (fully-specified) or templates (to be populated by
+values conditional on style, e.g., a palette). When `symconf` is executed with a
+particular mode preference (dark or light) and a style (any other indicator of thematic
+elements, often simply in the form of a palette like `solarized` or `gruvbox`), it
+searches for both concrete and template config files that match and symlinks them to
+registered locations. When necessary, `symconf` will also match and execute scripts to
+reload apps after updating their configuration.
+
+You can find more details on how `symconf`'s matching scheme works in
+[Matching](docs/reference/matching).
+
+# Configuring
+Before using, you must first set up your config directory to house your config files and
+give `symconf` something to act on. See [Configuring](docs/reference/configuring) for
+details.
+
+# Installation
+The recommended way to install `symconf` is via `pipx`, which is particularly well-suited
+for managing Python packages meant to be used as CLI programs. With `pipx` on your system,
+you can install with
+
+```sh
+pipx install symconf
+```
+
+You can also install via `pip`, or clone and install locally.
 
 # Usage
-See more in [USAGE](/USAGE.md)
+- `-h --help`: print help message
+- `-c --config-dir`: set the location of the `symconf` config directory
+- `symconf config` is the subcommand used to match and set available config files for
+  registered applications
+  * `-a --apps`: comma-separate list of registered apps, or `"*"` (default) to consider
+    all registered apps.
+  * `-m --mode`: preferred lightness mode/scheme, either `light`, `dark`, `any`, or
+    `none`.
+  * `-s --style`: style indicate, often the name of a color palette, capturing thematic
+    details in a config file to be matched. `any` or `none` are reserved keywords (see
+    below).
+  * `-T --template-vars`: additional groups to use when populating templates, in the form
+    `<group>=<value>`, where `<group>` is a template group with a folder
+    `$CONFIG_HOME/groups/<group>/` and `<value>` should correspond to a TOML file in this
+    folder (i.e., `<value>.toml`).
+
+The keywords `any` and `none` can be used when specifying `--mode`, `--style`, or as a
+value in `--template-vars` (and we refer to each of these variables as _factors_ that help
+determine a config match):
+
+- `any` will match config files with _any_ value for this factor, preferring config files
+  with a value `none`, indicating no dependence on the factor. This is the default value
+  when a factor is left unspecified.
+- `none` will match `"none"` directly for a given factor (so no special behavior), but
+  used to indicate that a config file is independent of the factor. For instance,
+
+  ```sh
+  symconf config -m light -s none
+  ```
+
+  will match config files that capture the notion of a light mode, but do not depend on or
+  provide further thematic components such as a color palette.
+
+## Examples
+- Set a dark mode for all registered apps, matching any available style/palette component:
+
+  ```sh
+  symconf config -m dark
+  ```
+- Set `solarized` theme for `kitty` and match any available mode (light or dark):
+
+  ```sh
+  symconf config -s solarized -a kitty
+  ```
+- Set a dark `gruvbox` theme for multiple apps (but not all):
+
+  ```sh
+  symconf config -m dark -s gruvbox -apps="kitty,nvim"
+  ```
+- Set a dark `gruvbox` theme for all apps, and attempt to match other template elements:
+
+  ```sh
+  symconf config -m dark -s gruvbox -T font=mono window=sharp
+  ```
+
+  which would attempt to find and load key-value pairs in the files
+  `$CONFIG_HOME/groups/font/mono.toml` and `$CONFIG_HOME/groups/window/sharp.toml` to be
+  used as values when filling templatized config files.
+
+
+
+[1]: https://github.com/ologio/monobiome
diff --git a/docs/_static/example.gif b/docs/_static/example.gif
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diff --git a/sym_tgt/test/aaa b/sym_tgt/test/aaa
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+++ /dev/null
@@ -1 +0,0 @@
-/home/smgr/Documents/projects/olog/symconf/tests/test-config-dir/apps/test/user/none-light.aaa
\ No newline at end of file
diff --git a/sym_tgt/test/ccc b/sym_tgt/test/ccc
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-/home/smgr/Documents/projects/olog/symconf/tests/test-config-dir/apps/test/user/test-light.ccc
\ No newline at end of file
diff --git a/symconf/__main__.py b/symconf/__main__.py
index e332b8d..f4113f7 100644
--- a/symconf/__main__.py
+++ b/symconf/__main__.py
@@ -35,7 +35,7 @@ def add_update_subparser(subparsers):
     parser.add_argument(
         '-a', '--apps',
         required = False,
-        default  = "*",
+        default  = '*',
         type     = lambda s: s.split(',') if s != '*' else s,
         help     = 'Application target for theme. App must be present in the registry. ' \
                  + 'Use "*" to apply to all registered apps'
@@ -56,16 +56,17 @@ def add_config_subparser(subparsers):
         description='Set config files for registered applications.'
     )
     parser.add_argument(
-        '-p', '--palette',
+        '-s', '--style',
         required = False,
-        default  = "any",
-        help     = 'Palette name, must match a folder in themes/'
+        default  = 'any',
+        help     = 'Style indicator (often a color palette) capturing thematic details in '
+                   'a config file'
     )
     parser.add_argument(
-        '-s', '--scheme',
+        '-m', '--mode',
         required = False,
         default  = "any",
-        help     = 'Preferred lightness scheme, either "light" or "dark".'
+        help     = 'Preferred lightness mode/scheme, either "light," "dark," "any," or "none."'
     )
     parser.add_argument(
         '-a', '--apps',